Hook Lab
One ad. 6 hooks. Same body.
Most ads lose in the first three seconds, not the offer. So every concept we make ships with several openings, each built on a different buying angle. You test them and keep the winner.
Farbeam P1 pocket flashlight
Spec ad (Outdoor & EDC gear). Every version shares the same 12-second body. Only the opening changes.
Hook A
This fits in your pocket…
Hook B
Still using your phone as a flashlight?
Hook C
Pitch black. *click* One click.
Hook D
Stuck on a gift for Dad?
Hook E
Every camper forgets one thing.
Hook F
If you drive at night, keep this in your glovebox.
▶ Same body in every version: car trouble, power outage, rain, product features, offer. The only thing you're testing is the hook, so the results are clean.
How testing works
Test the hook, not your luck.
1. We write the angles
Contrast, problem, gift, use case, curiosity: each hook opens on a different reason to buy.
2. You run them side by side
Same body, same offer, same budget. Whatever wins, it won because of the first three seconds.
3. We build on the winner
Send us the results and the next batch doubles down on the angle your customers actually respond to.
Plant the idea. Watch it shine.
Send a product link and a few photos, and we'll make you a free 15-second sample ad. No call needed.
Get my free sample ad